Tangibal Media confirms significant growth in campaigns with major brands across summer 2012
London, June 14th 2012. Tangibal’s cinema network of interactive digital screens has seen significant
growth in booked advertising campaigns for the summer 2012. Major international brands like Microsoft
have commenced buying Tangibal’s media formats as they look to target Cinemagoers in the UK and Norway.
The following campaigns have been booked by either Pearl and Dean or Primesight, Tangibals’ media sales
partners.
• Following the success of the EA Games launch on Mass Effect 3 on Tangibal’s interactive
screen media, Microsoft have booked two campaigns, one interactive and one static with a total media
value of £55,000 and production charges of £15,000. The interactive campaign launching their Internet
Explorer 9 platform ran solus from 5th April 2012 to 16th April at a media value of £37,500 and achieved
over 70,000 interactions on 35 screens. On the back of the success of the April campaign Microsoft
booked a second campaign running standard outdoor digital content to launch their Windows 7 phone
platform which is currently running in Cinemas now.
• The national UK retailer Matalan booked a two
week campaign from 28th May through 10th June.
• Sky the UK’s largest satellite TV Group have
confirmed a campaign that will run for 8 weeks from 16th July.
• British Gas have also booked the
screen media with a campaign set to go live on 23rd July for two weeks.
• Finally computer brand
Lenovo has confirmed a campaign on 8 screens for 2 weeks from 20th August.
• The gross media value
of this campaigns results in additional revenues far above £100,000.
On top of the above confirmed
campaigns the company expects further screen sales over the summer period including sales on its
interactive floors, which are currently generating a minimum of £12,000 per month under the minimum
rental agreement it has with Pearl and Dean.
CEO Dominic Berger says: “I am pleased to be able to
announce that our interactive screen network is beginning to yield the media sales expectations we were
aiming for. Our network has now been exposed to all major media buyers and planners and we are now
consistently being put forward as a key media opportunity in out of home advertising in the UK. Although
we are still early stage and have launched in uncertain economic times, we are very pleased that our
network has attracted major brands to use both Cinema as an advertising medium and moreover interactive
media to get their messages across effectively.”
About Tangibal:
Formed in 2008, Tangibal Group
Plc - The Alternative Out of Home Media Company - has established itself as a vision leader in
interactive media and experiential advertising. Our goal is to deliver solutions that entertain, inform
and motivate.
Further information about the company can be found at www.tangibal.com Videos of the
use of the technology can also be found at: www.youtube.com/tangibal
About Pearl and Dean:
Pearl
& Dean is a successful screen advertising contractor and the greatest name in cinema advertising in the
UK. Established in 1953, Pearl & Dean has worked in partnership with cinema exhibitors for over 50 years
and its well known sonic logo is held in great affection by many generations of movie lovers in the UK.
Still a cool, vibrant brand in today's consumer and business sector, Pearl & Dean is constantly
evolving, extending its offering to clients in line with ongoing market requirements. For more
information visit www.pearlanddean.com
About Primesight:
Primesight is one of the UK's leading
Outdoor advertising companies with ownership of a diverse portfolio of products in a range of
environments. Our high quality products are situated in major roadside locations and popular leisure
destinations such as private health clubs, cinema foyers and the UK's 2nd biggest underground network,
The Glasgow Subway. With a range of formats from 6 sheets and billboards to premium backlights and
digital, we provide high impact and innovative solutions to match any audience brief. Primesight offers
unrivalled distribution throughout the UK covering more towns and districts than any other outdoor
contractor; this national presence makes us an essential addition to any media schedule. In fact,
overall independent research has shown that awareness increases by 11% when Primesight is included on a
media plan. www.primesight.co.uk
Disclaimer:
The information in this press release constitutes
"forward-looking information". Other than statements of historical fact, all statements are
"Forward-Looking Statements" that involve such various known and unknown risks, uncertainties and other
factors. There can be no assurance that such statements will prove accurate. Results and future events
could differ materially from those anticipated in such statements. Readers of this press release are
cautioned not to place undue reliance on these "Forward-Looking Statements". Except as otherwise
required by applicable securities statutes or regulation, the Company expressly disclaims any intent or
obligation to update publicly forward-looking information, whether as a result of new information,
future events or otherwise.
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