Tangibal launches Digital Poster Network in Cinemas across the UK with Pearl & Dean and inaugural
advertiser O2
Pearl & Dean and Tangibal Media have installed and launched the UK’s first fully
interactive digital poster network in 20 Cinemas across the UK. The screens have been installed in
Empire, Showcase and AMC Cinema foyers.
The screens are owned by Tangibal Media and installed in the
Cinemas on an advertising revenue share basis with Pearl & Dean. The screens themselves have some of the
most advanced interactive digital media capabilities available today and are able to handle very complex
and groundbreaking media campaigns. They include:
1. Multi touch – customers can touch the screens
for more info – like a smart phone or tablet pc
2. They have motion sensors built in – where the advert
can be altered by movement
3. They have augmented reality capability
4. They have cameras in them to
enable video and photo functionality
5. The cameras also provide the advertiser with a report on how
many people looked at and engaged with the advertising campaign
6. They can all be linked to social
media networks and email
The screen network has launched with a campaign from O2 the mobile network
operator. The campaign is interactive where customers at the cinemas can touch the screens and chose
from a variety of videos to watch.
The directors of Tangibal believe that this new screen network in
Tangibal Media will deliver significant incremental revenues and profit. Furthermore Tangibal Media is
in the process of manufacturing a further 15 screens for the UK market and intends to continue to invest
in expanding this style of screen network globally in Cinemas.
Dominic Berger, CEO of Tangibal Group
Plc said “The advent of digital in out of home advertising is well and truly underway with out of home
media sales specialists reporting significant incremental sales on their digital networks versus their
paper inventory. Digital and interactive screens represent the next generation of engaging media formats
especially in high footfall venues with dwell time – like Cinemas. Brands today are looking for media
accountability, customer engagement and stand out locations all of which can be delivered by our
screens. We believe this is the first permanent fully interactive digital poster network to be deployed
in the UK. ”
Mike Hope Milne Director of Pearl & Dean commented “The installation of these units is a
perfect addition to our interactive network, enabling us to further meet the demands of our advertisers.
Initial interest and bookings give us confidence that these will provide an invaluable incremental
revenue stream to Pearl & Dean and therefore Tangibal as well”.
To see a video of our digital posters
in action and other campaigns please visit our You Tube channel at:
http://www.youtube.com/tangibal
Or visit the Pearl & Dean website
page;
http://business.pearlanddean.com/planning_innovations_interaction
-ENDS
About
Tangibal:
Formed in 2008, Tangibal Group Plc has established itself as a vision leader in out of home
interactive media and experiential advertising. Our goal is to deliver solutions that entertain, inform
and motivate. See www.tangibal.com for more information
Disclaimer:
The information in this press
release constitutes "forward-looking information". Other than statements of historical fact, all
statements are "Forward-Looking Statements" that involve such various known and unknown risks,
uncertainties and other factors. There can be no assurance that such statements will prove accurate.
Results and future events could differ materially from those anticipated in such statements. Readers of
this press release are cautioned not to place undue reliance on these "Forward-Looking Statements".
Except as otherwise required by applicable securities statutes or regulation, the Company expressly
disclaims any intent or obligation to update publicly forward-looking information, whether as a result
of new information, future events or otherwise.
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